Jonathon Poskitt, Director, Global Sales Forecasts
30 January 2020
30 January 2020
With 2019 marking the second successive annual decline in global Light Vehicle sales, and a lacklustre year in prospect for 2020, the inevitable question, from a new vehicle sales perspective, is whether we have reached ‘peak auto’. In other words, was the 2017 high of 95.2 million units the best we will ever see?
To answer that question, we must look at why the market has dropped 5 million units below the 2017 record. Our recent blog entry entitled 2019 Review highlights some of the challenges faced by the industry. Chief among them are developments in China, with a protracted hangover from the temporary tax cuts of a few years ago, disruption coming from the launch of State VI-compliant vehicles (which varies region by region), along with a slowing economy.
“The year-on-year declines in China have been slowing and with some progress in the US-China trade negotiations, consumer and business confidence are set to improve, thus increasing the prospects of greater market stability.”
We do not see an immediate turnaround in fortunes, with this year’s global market unlikely to improve on the 2019 result. That said, we have reason to believe that the market will avoid another major contraction. The year-on-year declines in China have been slowing and with some progress in the US-China trade negotiations, consumer and business confidence are set to improve, thus increasing the prospects of greater market stability.* Elsewhere, some of the more heavily hit markets are likely to be close to bottoming out. In the short term, however, the mature markets of Western Europe and the US are unlikely to provide any real support. Western Europe is grappling with slow economic growth and uncertainty over automakers meeting binding EU emissions targets, while competition from the used car market is set to hold back US new vehicle sales, and the risk of tariffs may lead to higher vehicle prices.
With that in mind, the 2017 record is unlikely to be eclipsed in the next few years and it is probably fair to say that in high-income cities, with heavy congestion and alternative transportation, auto ownership has peaked.
“Given the low (but growing) levels of car density in China and India alone, there remains the potential for solid growth to meet mobility requirements”
In short though, we do expect the global market to reach new record highs in the first half of this decade. In the many markets that have not yet reached maturity, as income grows, vehicle ownership becomes a more affordable prospect. We therefore continue to see parc levels rising globally, which bodes well for replacement demand. Meanwhile, the global population continues to expand, thus raising mobility demand. Even in a mature market like Japan, where the adult population is in decline, both the car parc and car density (cars in use per 1,000 adults) continue to increase – and this is by no means an isolated case. Given the low (but growing) levels of car density in China and India alone, there remains the potential for solid growth to meet mobility requirements, particularly as some of the more immediate headwinds ease. Beyond China and India, economic recession explains why several key non-mature markets have been struggling recently, but this is unlikely to persist indefinitely.
The bigger picture suggests that the glory days for global auto demand are not behind us. However, the current environment does have its challenges and there are clear risks that they could prevail for some time to come.
* Note that the rapidly evolving situation related to the coronavirus outbreak could yet alter this view.